Corporate Identity, Branding and Strategic Marketing
Pamela Frazer's expertise focuses on branding, marketing and communication strategies, ensuring they all contribute to the overall vision
and direction of the business or organisation in question.
Her background was initially in commercial interiors design, where she managed a wide range of projects, both large and small, from total
refits to 'new build'. Primary business sectors included retail, hospitality, office and healthcare.
She went on to co-found Frazer Designers, which specialises in electronic and plastic products for companies ranging from start-ups to
multinationals. She then co-founded Frazer Concepts, a new product innovation and development company. In both enterprises she was
responsible for marketing and overall financial and operational management.
Since 1996, Pamela's role has been to help small- to medium-sized companies use design effectively. She operates across a wide range of
sectors and also works extensively with architects and designers to help them focus on business improvement.
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